Who are Amondo?
Amondo is a fully-integrated content curation service for publishers that automatically captures and showcases content being created around live events. It transforms this content via a new media format designed to deliver deeper fan and audience engagement…. Called the Imprint!
Imprint Solution
- Event-based digital feed for sports fans
- Bringing together ALL the content sources they love from Social feeds, to Publisher and sponsored content
- Aggregating, Curating, and distributing the right content for the best user experience
- Creating the perfect environment for publisher and advertiser content to be placed at the heart of fan experiences
Multiple Use Cases
The Objectives
To build out a commercial outlook that showcases the following;
How imprints can help Publishers;
- Gain audience extensions and capture new unique audiences
- Increase the content value to their current audiences
- Increase session depth through a new means, and gain increased loyalty for their audience
- Support Publishers in driving a brand new, incremental revenue channel
Build out commercial Models;
- Understanding the monetisation value of the product
- Understanding the best pricing model for publishers
- Understanding the key Value for Brand sales and sponsorship, and its positioning
- Understating the value of a Programmatic in house proposition, and its positioning
CommercialisationWhat we Delivered?
- Detailed overview of best pricing model incentives for Publishers
- Overview of core Advertising models to support brands
- Best programmatic set up recommendations for publisher focused solution
- Detailed overview of revenue opportunities for Amondo to support business growth and Investor outlook
- Overall best practices for the solution in market
- Complete overview of key identifiers needed in commercial pitch for Publisher Success
- Buildout of initial Sales collateral
- Detailed overview of all the Programmatic players that hold the relevant brands needed for success
- Overview of all key relevant Publishers and their relevance to the product
- Summarised Market Entry Strategy for success
The Outcomes
Fully Executed, Highly Successful Live Pilot With a Tier 1 Brand and Publisher
The Results
- UN-PRECIDECTED CAMPAIGN RESULTS FOR THE ADVERTISING BRAND THROUGH THE TEST
- A PROVEN INCREMENTIAL REVENUE STREAM ACCOMPLISHED FOR PUBLISHERS
- PROVEN DELIVERABLES AND SUCCESS FROM PROPOSED MARKET ENTRY STRATERGY FOR AMONDO
- PROVEN RESULTS TO CREATE MARKET CASE STUDIES FOR BUSINESS GROWTH AND SUCCESS
INSIGHTS
We guide our clients as their business evolves with the changing landscape.
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