Who are L’Oreal?

Established in Paris in 1909, L’Oréal is the world’s largest cosmetics company.

L’Oréal’s global flotilla of brands is organised by 4 complementary Divisions, which each develop a specific vision of beauty, Professional Products Division, Consumer Products Division, L’Oréal Luxe and the Active Cosmetics Division.

We have been proud to support a key initiate across their Nordics Region.

Data Strategy

To Provide L’Oréal Nordics with a full overview of the future of user targeting without the use of 3rd Party cookies. Offering a full service advisory strategy on best process in achieving stronger user targeting and retention

The Objectives

Uncover how can a brand like L’Oreal transition their data strategy

  • Understand the vendor landscape as it relates to third party data and audiences.
  • Develop recommendations on how L’Oreal can move their existing spend to leverage data more effectively.
  • Build a model that allows for clear return on investment of marketing spend.

House of Brands


What we delivered

Phase 1 – Market Strategy/Overview:

  • Analysis on current data targeting
  • Review on market vendors
  • Measurement and Ad verifications
  • Pricing structure, cost, and impact on marketing budgets
  • Overview of industry experts and press on where they see the market heading

Phase 2 – Commercial Recommendation

  • Recommended commercial opportunities to support future brand spend
  • Breakdown of cost and uplift potential in ROI to the L’Oreal marketing Strategy
  • Overview or all key Programmatic businesses supporting and integrating the market Initiative
  • Constructing a cohesive, and clear, process to success if utilising while in housing Marketing initiatives
  • Executive Summary of recommendations and next steps

The Outcomes

  • Robust data strategy and marketing plan for Tier 1 House of Brands.
  • Clear path to migrate existing data strategy to future architecture.
  • Vendor recommendations and support model.
  • Detailed route to activation, and demonstrable return on investment plan.



We guide our clients as their business evolves with the changing landscape.