Who are L’Oreal?
Established in Paris in 1909, L’Oréal is the world’s largest cosmetics company.
L’Oréal’s global flotilla of brands is organised by 4 complementary Divisions, which each develop a specific vision of beauty, Professional Products Division, Consumer Products Division, L’Oréal Luxe and the Active Cosmetics Division.
We have been proud to support a key initiate across their Nordics Region.
Data Strategy
To Provide L’Oréal Nordics with a full overview of the future of user targeting without the use of 3rd Party cookies. Offering a full service advisory strategy on best process in achieving stronger user targeting and retention
The Objectives
Uncover how can a brand like L’Oreal transition their data strategy
- Understand the vendor landscape as it relates to third party data and audiences.
- Develop recommendations on how L’Oreal can move their existing spend to leverage data more effectively.
- Build a model that allows for clear return on investment of marketing spend.
House of Brands
What we delivered
Phase 1 – Market Strategy/Overview:
- Analysis on current data targeting
- Review on market vendors
- Measurement and Ad verifications
- Pricing structure, cost, and impact on marketing budgets
- Overview of industry experts and press on where they see the market heading
Phase 2 – Commercial Recommendation
- Recommended commercial opportunities to support future brand spend
- Breakdown of cost and uplift potential in ROI to the L’Oreal marketing Strategy
- Overview or all key Programmatic businesses supporting and integrating the market Initiative
- Constructing a cohesive, and clear, process to success if utilising while in housing Marketing initiatives
- Executive Summary of recommendations and next steps
The Outcomes
- Robust data strategy and marketing plan for Tier 1 House of Brands.
- Clear path to migrate existing data strategy to future architecture.
- Vendor recommendations and support model.
- Detailed route to activation, and demonstrable return on investment plan.
INSIGHTS
We guide our clients as their business evolves with the changing landscape.
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