Who are Car & Classic?

Launched in 2005, Car & Classic is now the largest online marketplace for classic & specialist car buyers in Europe. With more than; 3 Million visitors and 100M ad impressions served per month. And a high net worth audience of 45+ Males.

The Objectives

  • Develop and Manage the full Advertising set up of Car & Classic
  • Improve revenue & page RPM without negatively compromising UX or SEO
  • On-boarding of direct advertisers
  • Source & implement new revenue relationships and opportunities
  • Continual Ongoing Optimisation/improvements around floor prices
  • Provide Quarterly tangible plans in how Car & Classic can increase Advertising revenue further

What we Delivered?Full Publisher Advertising Growth and Management

  • Detailed overview of current ad set up, highlighting the short and long term needs for revenue Growth
  • Provided Short and Long term plans for strategic revenue growth
  • Implementation of full Heading Bidding set up
  • Introduction of high CPM Premium Ad unit partners
  • Ad revenue projection and goal setting for internal and external business stakeholders
  • Full daily reporting highlighting key trends in revenue
  • Weekly overview of Ad partner growth and opportunities
  • Detailed Quarterly reviews

The Results

  • 36% Average YoY Monthly growth in Ad Revenue to Date
  • Full Programmatic and Header Bidding set up integrated
  • 12 New contracted ad Partners launched to date
  • Full risk management through COVID 19 staying above the the industry average ad revenue drop through 2020
  • Ongoing and continued full Programmatic Management



We guide our clients as their business evolves with the changing landscape.