Who are Car & Classic?
Launched in 2005, Car & Classic is now the largest online marketplace for classic & specialist car buyers in Europe. With more than; 3 Million visitors and 100M ad impressions served per month. And a high net worth audience of 45+ Males.
The Objectives
- Develop and Manage the full Advertising set up of Car & Classic
- Improve revenue & page RPM without negatively compromising UX or SEO
- On-boarding of direct advertisers
- Source & implement new revenue relationships and opportunities
- Continual Ongoing Optimisation/improvements around floor prices
- Provide Quarterly tangible plans in how Car & Classic can increase Advertising revenue further
What we Delivered?Full Publisher Advertising Growth and Management
- Detailed overview of current ad set up, highlighting the short and long term needs for revenue Growth
- Provided Short and Long term plans for strategic revenue growth
- Implementation of full Heading Bidding set up
- Introduction of high CPM Premium Ad unit partners
- Ad revenue projection and goal setting for internal and external business stakeholders
- Full daily reporting highlighting key trends in revenue
- Weekly overview of Ad partner growth and opportunities
- Detailed Quarterly reviews
The Results
- 36% Average YoY Monthly growth in Ad Revenue to Date
- Full Programmatic and Header Bidding set up integrated
- 12 New contracted ad Partners launched to date
- Full risk management through COVID 19 staying above the the industry average ad revenue drop through 2020
- Ongoing and continued full Programmatic Management
INSIGHTS
We guide our clients as their business evolves with the changing landscape.
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